Marketing Breakdown is a marketing blog focused on new media, the internet, as well as traditional mediums such as events and print.
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Studying for the GMAT and #OWS on Dec 11, 2011 in Business, EducationOver the past 20 days, I’m estimating I’ve spent close to 75 hours studying for the GMAT. I’m not trying to brag, but really, my knowledge of quadratic formulas and figuring out how many different combinations there are for four out of ten peop...
Get your website tablet optimized on Nov 30, 2011 in Internet, Internet Marketing, MobileThis “Black Friday” tablets were everywhere. In many cases, they were selling for well less than a couple hundred of dollars. My hunch is that in the coming months we’ll see a further explosion of tablet web visits. That means you s...
Black Friday Mobile Thoughts on Nov 29, 2011 in Advertising, Business, MobileI listened to a podcast this morning about the use of mobile by retailers during Black Friday. Apparently some retailers were trying to use mobile to lure away shoppers from other stores while they were out and about. A lot of really smart marketers...
Random Personal Thoughts about Klout on Nov 19, 2011 in Internet Marketing, Marketing, Social Media MarketingKlout is a web service that measures the influence people and brands have in online social networks. I have heard a lot of other marketers talk about it, but mostly because they have signed up for it. Not because they have used it for business. Her...
Ubeki, beki, beki, beki, stan, stan on Oct 20, 2011 in MessagingHerman Cain is a funny, likable guy. He is also running for president, which he must have forgot about during this interview. Lesson number 1A, when doing a serious media interview – stay away from humor.