Fly on the E-Commerce Cyberwall

Blog URL: http://blog.onestopwebsupport.com/

Thoughts of a veteran online marketer as he grows his own business (and helps others grow theirs) online. See the insights, screw-ups, and successes as they happen.

Located: Minneapolis, Minnesota
Tags: start business, online business, blogging, business system, copywriting, internet marketing tool, marketing, mindset, motivation

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Blog Posts

Starting a Successful Business–How Do You Relate to Your Business? on Oct 21, 2011 in Entrepreneur Mindset, start businessA business friend of mine recently shared a powerful insight about running a business. She wasn’t trying to. She was actually talking about love. How could love have anything to do with business, though? It’s surprising, but I’ll ge...



Making a Promotional Video More Compelling on Jul 5, 2011 in Video MarketingRecently, my son, Jon Baas, sent me a link for a video he had just posted to promote a long-running series of collaborative Star Trek stories, “Star Trek Terra Nova” that he and other authors have been writing together for the past 10 yea...



What Makes a Business Successful? It May Surprise You on Jun 25, 2011 in Entrepreneur Mindset, Inspirational QuotesI got an email from an old friend the other day. In it she shared a personal epiphany. She and I have long shared a firm belief that successful business was all about helping customers meet their needs. But the thought she shared with me took that co...



Persuading Customers to Buy: A Startling Test of Persuasion on Jun 15, 2011 in Book Previews, Persuading the Customer, copywriting, persuasionCarnagie-Mellon University once did an experiment. The results were astonishing. The results pitted striking statistics of dire circumstances against a heart-wrenching story of a single little girl who put a human face on those statistics. You might...



Persuading Customers to Buy: Stories as Living Demonstrations of Product Benefits on Jun 9, 2011 in Book Previews, Persuading the Customer, copywriting, persuasion, story-sellingMaster copywriter Daniel Levis described what happens in storytelling this way: “A great story authenticates its ideas through the consequences of honest human choice and action. It is the creative demonstration of truth, the living proof of an...



How Asking Questions Can Persuade People to Buy on May 25, 2011 in Book Previews, Persuading the Customer, copywriting, persuasionAsking your readers questions can be a powerful way of persuading them. The mind naturally responds to questions by mentally seeking an answer for them. Even though they don’t answer out loud, they answer inside their own heads. Once they answe...